Social Networking

How Much Is Too Much When Sharing On Social Networks?


So you finally took the big jump and got into the social networking world.  You’ve set yourself up with a personal account and/or you’re playing a role in building your companies’ brand online through social networks.  But how much should you be sharing?  How much should you be interacting with your market and how much is too little?

WhiteFireSEO published a great infographic recently with a lot of great information when it comes to social networks and how people are using them.  There are a lot of great pieces of info that they share and I’ve posted the link at the end of this blog so you can gather some additional information yourself.  There were a couple of critical elements that are beyond the simple “huh good to know” factor.  The points I’m talking about are actually very helpful in guiding you in what to do and what NOT to do with your interaction.

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9 Questions To Ask When Planning For LED Video Walls


Whether you’ve just been handed the responsibility for your company wide conference in some far off exotic land or you’re an experience trade show event coordinator, you’ll find yourself dealing with production technology and all the requests that go along with it.  One of the most common display formats that is becoming more and more of a standard, for many reasons, are LED walls.  These modular walls can bring a dynamic and brilliant element to any event, but the technology and experience to know how to make them effective can sometimes be daunting.

We’ve had many a call come into our company with people that were often confused with what their options were with no one explaining and helping provide them answers with solutions they should be looking at.

With that in mind, here are some excellent, foundational questions you should make sure you find answers for BEFORE you make the decision for your choices when it comes to LED walls.

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Trade Shows

8 Points That SHOULD NOT BE MISSED When Playing In The Trade Show Big Leagues


Year after year when working on some of the largest trade shows in the world I have found that some of the same mistakes are made over and over again by many people.  The mistakes not only are time consuming, but in more than a few cases have caused burn out, unnecessary budget inflation for show costs. and other problems which could have easily been avoided by taking a dose of common sense along with some key steps.  Many of these mistakes have often inhibited the quality of presentation, eliminated potential opportunities for sales, or flat out gave the perception that products weren’t anywhere close to being ready for market.

Here are 8 Points that you should NOT overlook when playing in the big leagues when it comes to doing trade show events.

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Other Topics

Developing A Strategy That Is Unique For YOU


One of the biggest problems when it comes to new trends in communications or using new platforms is that everyone THINKS that because someone is successful in using something in a way that’s effective to reach their audience the same will be the case for someone else.  It’s really just a new twist on the age old saying, “But the new kids are doing it, so it MUST be cool!” This is not the case.  Even as you look at the social networking craze that’s out there you’ll find whenever a new tool is introduced, or a new platform is developed that EXPERTS pop up out of the middle of no where who apparently have had experience with these tools for years even though the actual tool or platform may have only been around for days.  Consequently because people desire the VALUE but have NO DESIRE to CULTIVATE a SOLID CORE PROCESS to attain it, following these trends in turn sweeps them into the latest chaotic herd mentality.

Here are a few key points you should factor into your decisions in the ever evolving and sometimes frantic world of communicating with your audience through new platforms or implementing new elements to your communications structure.

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