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What it means for the consumer experience-
The associated glasses that were also filed with this patent provide for the individual viewing experience. So imagine that multi-viewer gaming experience again that is normally split into 2 or 4 boxes for multi-user modes currently. With this new technology those images that were once smaller based on splitting the screen up will all be able to take full advantage of the entire screen dimensions. No longer is a multi-user experience going to be 10”-20” per user, but now they can all watch it on the 55” screen the content is being displayed.
Why you would want it-
Sony is working on this patent to be initially used with their gaming consoles but the experience reaches beyond just a gamers experience and into regular TV viewing. With this technology, gone will be the days of everyone fighting over the remote, and someone missing out on their favorite show while someone else watches something different.
For the couple constantly arguing over whether to watch the 1200th rerun of “Die Hard” over “Dancing with the Stars,” your disgruntled days are over. Now each of you can watch your favorite shows at the same time together on the same TV screen with independent viewing experience.
I know what you’re thinking, "Well that’s fine, but I don’t care to LISTENT to Die Hard while I’m watching dancing with the stars." True, audio doesn’t work the same way, but Sony was already thinking about that with their glasses patented for this as well. Look at the diagram again. Each screen of glasses will have their own earbuds which will allow for individual audio experiences to go along with viewing the isolated content. Does this bring harmony to a families TV viewing experience on a whole new level? I THINK SO!
When should we expect it on the market-
Sony’s been working on this for over a year now. However, 3D content, hardware and other products are constantly being put on the market both in the consumer and professional worlds on a daily basis. I would not be surprised if Sony debuted this at CES 2011 along with a new line of play stations, and multi-tuners that would allow for multiple signals to be brought into these special TV screens for this single screen, multi-content viewing experience. There’s no way to tell the price or even begin to estimate what it will cost, but as the price of 3D TV screens are dropping consumers should expect this to be right above the price of the 3D screens currently out on the market.
