Whether you’ve just been handed the responsibility for your company wide conference in some far off exotic land or you’re an experience trade show event coordinator, you’ll find yourself dealing with production technology and all the requests that go along with it.  One of the most common display formats that is becoming more and more of a standard, for many reasons, are LED walls.  These modular walls can bring a dynamic and brilliant element to any event, but the technology and experience to know how to make them effective can sometimes be daunting.

We’ve had many a call come into our company with people that were often confused with what their options were with no one explaining and helping provide them answers with solutions they should be looking at.

With that in mind, here are some excellent, foundational questions you should make sure you find answers for BEFORE you make the decision for your choices when it comes to LED walls.

So you finally took the big jump and got into the social networking world.  You’ve set yourself up with a personal account and/or you’re playing a role in building your companies’ brand online through social networks.  But how much should you be sharing?  How much should you be interacting with your market and how much is too little?

WhiteFireSEO published a great infographic recently with a lot of great information when it comes to social networks and how people are using them.  There are a lot of great pieces of info that they share and I’ve posted the link at the end of this blog so you can gather some additional information yourself.  There were a couple of critical elements that are beyond the simple “huh good to know” factor.  The points I’m talking about are actually very helpful in guiding you in what to do and what NOT to do with your interaction.

More and more people these days are moving away from using their desktop or even their laptop to do casual browsing, get updates and check e-mail.  Many are using smart phones, tablet PCs and iPads to read, share pictures, get updates from their brands and friends.

If your site and associated content aren’t compatible to be easily browsed or accessed by these mobile platforms you’re loosing valuable connection points with your audience.

A recent poll by the Pew Research Center’s Internet & American Life Project found that 25% of people now are using smart phones and NOT computers for the majority of Web surfing.  With the advent of the smart phones, like the Motorola Droid earlier in 2011, which are now touting more computing power than even some laptops, more people are finding it easier to carry less around while being able to stay connect and do more with smaller devices.

Here are several quick areas to consider when making your online content viewable for mobile and standard computer use:

A social networking research study by Dartmouth Center in Massachusetts found that social networking is THE KEY element to successful communications from non-profits to their supporters, the communities they impact and making their voice known to the rest of the world.  The research found that 57% of non-profits are blogging, and at least 90% of those, in that group of 57%, felt their blogs were successful.  45% of non-profits studied by Dartmouth reported that social media and other social networking elements were VITAL to their fundraising efforts.

The problem where many non-profits break down with social networking is not the DESIRE but rather in their PLAN and APPROACH in using social networking.  Here are 10 ways that EVERY Non-Profit should be using social networking to connect with both their support and impact audiences whether locally or globally.