In the highly effective world of micro-blogging in which Twitter has created, artists, brands, and organizations are finding this platform as a powerful medium to connect with their audiences.  The there are some very effective points that many of the influencers on this social network have found to make it easier for their fans to connect with them.  By applying these tips to your Twitter presence you will be able to boost the effectiveness of connecting to your existing audience while building opportunities with new followers.

Whether you’re a small town charity or a worldwide business at some point in your timeline of growth you’re going to have events.  These events both internally and externally can help to communicate your message, get everyone going in the same direction, promote your brand name, or build support for your cause.  With the proper planning and using the right resources in social networking, your message can impact others not physically able to attend the event, and bolster on-site awareness and post event promotion.  The key is being effective while using tools that are RELEVANT and CURRENTLY POPULAR.  Being too far behind the trends will only result in lack of interest and engagement.  In similar fashion using tools that might have not caught on with your market quite yet may not give you the impact you’re looking for.

There has been much debate in the marketing world as to whether marketing campaigns via e-mail are soon to be considered a thing of the past.  Those that often attempt to build the case that the value is dwindling for e-mail campaigns don’t seem to have market facts but rather opinion to substantiate their point of view.

E-mail is still a very prevalent way of distributing information.  Even with the onslaught of the social networking world there are many resources and ESP’s (E-mail Service Providers) that are constantly developing new ways for the two worlds of e-mail and social networking to work together.

I was recently reading a research poll that focused on organizational leadership.  The poll specifically was based on communications teams and how they plan to connect with their audience on a consistent basis.

Many different sectors of business, non-profits, and communications firms have some area of business that falls into this category.  What amazed me is that the research found many of the teams involved in these consistent communications plan only days or weeks in advance as the norm.