Evident Productions

In our consumer driven culture, every business or organization wants to know how to keep their audience engaged and happy, be it to better sell a product or a message. We want to know each individual's likes and dislikes, what attracts them and what repulses them, what will draw their attention and what will immediately lose it.

When your company is in charge of a big event, be it a short term convention, trade show booth or festival or a more permanent production such as a museum exhibit, gallery display or theme park ride, customer feedback is even more critical to improving the experience and managing the large volume of people flowing through the venue space. Such information is also critical when it comes to showing executives and investors or donors the return on the investment — both to justify the use of resources and ensure those resources for future events.

Gathering feedback from customers is currently multi-fold. First is prediction and adjustment based on past experience, be that ticket sales, attendance counters, scanning badges at trade show booths or observable cues from customers such as crowded booths or loud cheers. Next is direct customer feedback, from weeding through complaints, to conducting on the site surveys or asking all attendees to fill out a  comment card. Some go as far as outsourcing to online survey companies to send e-mail blasts in hopes that some customers will take the time to fill out a 20-page survey, only to be abysmal response rates. Paid focus groups may get a bit better response and more qualitative data, but no where near the mass assessment you need.

But what if there was a better way to know what type of products clients were interested in on a demo room floor?  Or what type of food was selling best in real time?  Or what festival stage was getting over crowded?

Evident Productions has developed cutting edge technology to help our clients attain specific ROI data in real time.  We gather data based on actual behavior and engagement, so you don't have to accost your customers to fill out a survey.  From detailed observations of how a customer interacts with a trade show or festival booth, to time spent at a museum exhibit, to automated counts on how many people attend a conference session and when in the program they leave, we collect essential ROI information for our clients to help them anticipate and evolve their business structures and products to ensure a higher investment return in the future.