| Article Index |
|---|
| Interactive ROI |
| FAQ About Interactive ROI |
| Use For Trade Shows |
| Use for Museums |
| Use at VIP Events |
| Endless Possibilities for Interactive ROI |
| What Equipement is Needed |
| All Pages |
In our consumer driven culture, every business or organization wants to know how to keep their audience engaged and happy, be it to better sell a product or a message. We want to know each individual's likes and dislikes, what attracts them and what repulses them, what will draw their attention and what will immediately lose it.
When your company is in charge of a big event, be it a short term convention, trade show booth or festival or a more permanent production such as a museum exhibit, gallery display or theme park ride, customer feedback is even more critical to improving the experience and managing the large volume of people flowing through the venue space. Such information is also critical when it comes to showing executives and investors or donors the return on the investment — both to justify the use of resources and ensure those resources for future events.
Gathering feedback from customers is currently multi-fold. First is prediction and adjustment based on past experience, be that ticket sales, attendance counters, scanning badges at trade show booths or observable cues from customers such as crowded booths or loud cheers. Next is direct customer feedback, from weeding through complaints, to conducting on the site surveys or asking all attendees to fill out a comment card. Some go as far as outsourcing to online survey companies to send e-mail blasts in hopes that some customers will take the time to fill out a 20-page survey, only to be abysmal response rates. Paid focus groups may get a bit better response and more qualitative data, but no where near the mass assessment you need.
But what if there was a better way to know what type of products clients were interested in on a demo room floor? Or what type of food was selling best in real time? Or what festival stage was getting over crowded?
Evident Productions has developed cutting edge technology to help our clients attain specific ROI data in real time. We gather data based on actual behavior and engagement, so you don't have to accost your customers to fill out a survey. From detailed observations of how a customer interacts with a trade show or festival booth, to time spent at a museum exhibit, to automated counts on how many people attend a conference session and when in the program they leave, we collect essential ROI information for our clients to help them anticipate and evolve their business structures and products to ensure a higher investment return in the future.
FREQUENTLY ASKED QUESTIONS ABOUT ROI-
What is it?
Interactive ROI is a series of products and software developed to offer real time information gathering based on audience, viewer, or attendee interaction. Our product can help you understand exactly what attracts attention and what lose it, down to the very font and colors used in a display.
What are the benefits of using it?
By understanding and gathering information based on a person's interaction with products, displays, or entertainment productions, our clients can improve the experience based on actually behavior rather than a survey response. This leads to richer, multi-dimensional data, without the hassle of bugging customers for their feedback.
Our touch screen displays, zone verification and sensory devices, and real time analytic tools help collect and preserve valuable ROI for our clients. This eliminates that business card getting washed in the dryer and missing that critical new client, or loosing that stack of follow-up cards that were filled out at the event. It also speeds up the process of putting that information to good use, because we provide immediate analysis that can be used for future follow-up with customers or improvement to the product line, display or production. This in turn helps you better connect and captivate your audience to communicate your message, furthering your company's popularity, branding and market gain.
What are some examples of how ROI can be used?Trade Shows
Rather than swiping conference badges or gathering demographic data through response cards, what if you could gather information INDIRECTLY from people without hassling them and without any sales pressure? What if you could find out exactly what people were interested in based on how much time they spent at different components of your booth? Would that kind of interaction data not help improve your sales pitches by letting your sales people immediately follow up on interest shown?
Evident Productions can help you collect this data in real time, e-mailing you our findings with all of the relevant analytical data, including:
- High peak times in your booth
- Gender specific information separation
- Booth zone foot traffic analytics
- Specific product interest surveys without ever asking clients to give feedback
By using interactive tools, such as touch screens, motion sensing, interactive theaters and demo areas, and integrating them with our software and hardware, we can provide customized ROI solutions that gather the information you need to reach your targeted audience.
Museums and Temporary Installations
Almost anyone who has ever attended a science museum or historical exhibit has likely interacted with a display designed to engage the visitor in the educational experience. Many museums find that such interaction heightens the overall experience, getting people to stay longer and get more involved in the displays than more traditional "walk-thru" experiences.
Our technology can provide experiences where visitors not only interact with information as before, but actually enjoy a fluid learning experience based on their interests as they interact with the display. Just as Amazon.com might recommend a book based on past purchases, our technology uses time sensors and past responses to gage what the viewer want to learn about next. Content also takes into consideration current knowledge, learning aptitude, gender and age in its suggestions. The result is a an engaging and ever-changing display that moulds to the individual's interests, rather than presenting a set of predetermined options to explore.
Some of the interactive experiences that can be built for educational museums and facilities include:
- Selective timeline education based on user interaction and age specific media
- Theatrical and exhibit content adaptation based on analysis of user interaction in previous zones
- Multi-user interactive game learning experience zones adjusted to age specific data
VIP Events and Product Promotion Releases
Whether you are hosting a silent auction for charity, trying to raise sponsorships or promoting a new product line, you still want to know what people are interested in most. Instead of just giving someone the opportunity to make a bid or to check out a new product, our touch screen technology lets you know what items gathered the greatest interest or what about a new product line appeals most to your audience. You can even find out what engages and captivates your audience the most about your project or organization that leads them to sponsor you.
- Through the use of projection and touch screen interaction and other elements, our clients can walk away from an event with more than a feeling that it went over well, but with quality, quantifiable data that helps you build a better project, event or sponsorship options for the future; all without hassling your audience to verbalize their opinions. We measure responses and interactions with various elements, including time spent reviewing products and what else they may have expressed interest in.
- By adding our Interactive ROI into your events you can add value to your project by not just delivering a promotion, a message, or building your sponsor base, but by also finding out what interests people the most in order to improve future events.
Endless Possibilities
Beyond trade shows, museums and VIP events, the possibilities for ROI solutions is virtually limitless, from retail space and kiosks in malls, to product launch parties and concert touring events. This product can be built and customized to fit each market and to extract and analyze response data from audiences to fit every client's needs.
Who can use it? It's so simple really anyone can use our ROI solutions. Once we create a customized graphic, software and background management solution for you, it’s all essentially “touch and play.” Your audience and market simply interacts, our hardware and servers react and analyze the data in real time for you, process the information and then gather and send the information to you for you to look over, follow up with or use for development in the future. We provide a turn-key solution that best fits your market and budgetary needs.
Anyone who wants to find out more information about their audience's needs and interests would find a use for this valuable tool. It provides feedback and user interaction analytics that is far superior to anything else in existence today.
What equipment is needed to make it work?
We provide the gear, you provide the venue and the audience. IT IS THAT SIMPLE. Our proprietary hardware and software solutions take care of the guess work, while our staff creates solutions based on your venue, audience flow, product information and options, and other user and product information.
In our initial consultation, we take the time to get to know your company and your audience. By understanding your core company elements, brand and products, your targeted audience, the information you want to get across and what feedback you are trying to get back from your customers, we build information gathering points to give you precise and accurate data on audience interaction. This in turn helps you improve your product and message to better connect, captivate and communicate to your audience. Contact us today for an initial free consultation on how our ROI technology might work for you, giving you the customer feedback you need to make a difference in your company's future.
