Evident Productions

Skip to content

You are here: Home

Blog

Events & Technology

NAB 2011 Highlights 2 of 2

NAB Day 2 Keynote-

Gordon Smith Chairman of the Board of Directors at NAB started the morning opening session out on day 2 of the NAB show in Las Vegas. The focus of this keynote was on the support and political concerns as well as the future of broadcast television and radio. Smith reinforced the National Association of Broadcasters core reason for existence in an ever changing technological world by mentioning that, “[We are] committed to technology, innovation and moving the industry forward. We have plenty of challenges knocking at our door that could endanger the very nature of our business.” He went on to mention however that, “The state of broadcasting is more forward looking than it has been in 2 decades.”

NAB 2011 Highlights 1 of 2

If there was any subtle underlying message to the opening of NAB 2011 it was that 3D is NOT dead. James Cameron and Vince Pace announced to a standing room only audience of their new venture together called Cameron Pace Group (CPG). CPG is a company that’s design to be a supporting element and to help with the merging of the industry standards in broadcast and film while implementing 3D technology. Cameron, who has been the creative force behind the two highest grossing motion pictures of all time, and Vince Pace, a world-renowned visual effects visionary and 3D innovator, clearly captivated the audience and had everyone on the edge of their seats as they showed off different sizzle reels and 3D footage from the recent Master’s Golf tournament where Pace was the supervising 3D production lead.

Where HD Is Going In 2011

Even though the big jump in standards from “standard definition” (SD) to “high definition” (HD) is only a couple of years old in the consumer and broadcast worlds, there are still brand new technological changes soon to be happening in 2011 effecting this content standard. These changes are re-defining everything from how content is developed to the type of resolution or quality of picture that is shown as the end product. Here are some key areas to look out for in 2011 that will be changing the technology used with HD for the professionals, content developers and consumers.

How Video IP Solutions Can Help Improve Your Audience Awareness

Digital signage is no longer a buzz term but it’s becoming more and more a commonality in society. From mall standalone marketing to full menu displays at fast food restaurants, they’re everywhere. Often times you’ll see digital signage that has beautiful STILL content being display on it. Many marketers and property management teams haven’t grasped the concept of how to fully use digital signage or what infrastructure they need to give the most potential to their advertisers.

Video over IP solutions are usually the standard when it comes to managing, displaying, updating and maintaining these digital signage systems. This holds true regardless of the sign being an LED billboard on the side of the road, or a kiosk in a mall or airport.

The Compact HD Switcher BACKUP Plan

Everyone gets in a buzz when the latest HD video switchers come out. The new features, input and expansion abilities, and touting of “3D capability” always gets the “oooohs and aaaaahhhs.” With most of the switchers coming out now many of them are ready to run all the bells and whistles they tote even if you get a base model and pull it right out of the box. The limiting factor is usually guarded by a series of model numbers, license keys and unique processor identifiers.

This is all great news, but what happens when your BIG switcher goes down in the middle of an important show? Not that any show isn’t important, but yours is ALWAYS the MOST important. That’s why Murphy and his law always show up to YOUR show and no one else’s...or so it seems.