The Mr. Olympia international finals are the culmination of an entire year of muscle and body competitions. Body builders from across the globe come together to compete for the highly acclaimed Mr. and Miss Olympia awards. This is the event that made Arnold Schwarzenegger, Larry Scott, Sergio Oliva and Lou Ferrigno international icons.
The Las Vegas finals are broadcast live and streamed to muscle enthusiasts everywhere. Fans who cannot attend tune in live, watching the finalists compete and the judges make their nail-biting decisions over the Internet.
For years, however, the International Federation of Body Building had struggled to properly light the competitors for international photographers snapping the event. The lighting needed to capture the feel of the live event, accentuating the shine and definition of the body builders' muscles, but it also needed to allow photographers to capture their muscles at their optimum best. The media exposure in fitness magazines is as critical for competitors as the event itself, and for years the different companies brought in to do lighting had failed to find a solution that met the federation's needs.
Until they turned to Evident.
Event host the Orleans Arena asked Evident to provide a solution for the lighting problem and help them amp up the production level and overall aesthetics of the event.
Evident helped develop, produce and implement a new scenic look that integrated in-house production elements, added new visual components, was clean for the stage and gave the BEST sight lines for the live audience and camera shots, together with providing the stage lighting needed for the photographers.
Evident further implemented new LED walls to display live shots and other media content during the program. The LED walls also enabled discrete product placing, displaying sponsors' products and advertisements without distracting from the event. The background content was tailored to every competitors' performance, accentuating their flex displays.
Orleans staff said the production level, quality of consultation and design, and the support Evident provided for the event exceeded their expectations and experience. The audience loved the visual effects, and the federation, media and broadcast executives finally had the lighting they needed.
For a personal touch that will take your event to the next level with superior consultation, program design and media development, call Evident Productions.
