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Are You Taking Advantage Of Tablet Computing?

Tablet computing was something a matter of 20 or 30 years ago that you would only see on a Sci-Fi show like Star Trek or some other geek-fest TV programming. Now Tablet PC’s are becoming a dominate force in everyday work throughout our modern business structures.

People from many different sectors have found a diverse use for them. From the casual reading and web surfing on the back porch to taking critical notes and messaging in real time to get updates in that important business meeting, they’ve found a place in our technology driven lives. They’re no longer just a “cool” new toy that the kids are using, but they’re finding very practical use in unique ways.

Are You Connecting To YOUR Audience By Paying Attention To Mobile Trends?

More and more people these days are moving away from using their desktop or even their laptop to do casual browsing, get updates and check e-mail. Many are using smart phones, tablet PCs and iPads to read, share pictures, get updates from their brands and friends.

If your site and associated content aren’t compatible to be easily browsed or accessed by these mobile platforms you’re loosing valuable connection points with your audience.

A recent poll by the Pew Research Center’s Internet & American Life Project found that 25% of people now are using smart phones and NOT computers for the majority of Web surfing. With the advent of the smart phones, like the Motorola Droid earlier in 2011, which are now touting more computing power than even some laptops, more people are finding it easier to carry less around while being able to stay connect and do more with smaller devices.

Here are several quick areas to consider when making your online content viewable for mobile and standard computer use:

Developing A Strategy That Is Unique For YOU

One of the biggest problems when it comes to new trends in communications or using new platforms is that everyone THINKS that because someone is successful in using something in a way that’s effective to reach their audience the same will be the case for someone else. It’s really just a new twist on the age old saying, “But the new kids are doing it, so it MUST be cool!” This is not the case. Even as you look at the social networking craze that’s out there you’ll find whenever a new tool is introduced, or a new platform is developed that EXPERTS pop up out of the middle of no where who apparently have had experience with these tools for years even though the actual tool or platform may have only been around for days. Consequently because people desire the VALUE but have NO DESIRE to CULTIVATE a SOLID CORE PROCESS to attain it, following these trends in turn sweeps them into the latest chaotic herd mentality.

Here are a few key points you should factor into your decisions in the ever evolving and sometimes frantic world of communicating with your audience through new platforms or implementing new elements to your communications structure.

Using 2D Barcodes With Traditional Marketing Part 2

Previously we mention the use of 2D barcodes is becoming a valuable tool for the marketing world. The benifits of use are numberous with advancements in ROI feedback that provide marketers with precise value that otherwise was previously not available with traditional marketing campaigns.

Using 2D Barcodes With Traditional Marketing Part 1

In the last couple of years companies have started to embrace the use of barcode technology beyond the use of inventory management, point of purchase machines and freight tracking systems. From the unique Blackberry bar code you can generate as an avatar to sweepstake registrations, barcodes are being embrace by the marketing sector more than ever before.