Evident Productions

Previously we mention the use of 2D barcodes is becoming a valuable tool for the marketing world.  The benifits of use are numberous with advancements in ROI feedback that provide marketers with precise value that otherwise was previously not available with traditional marketing campaigns.

With all of the previous groups mentioned who could be embracing this technology, here are three ways you should consider using them with your marketing strategy:

Print to online campaign tracking-

In the previous post it was mentioned how precisely traditional marketing could be gathered using the 2D technology along with incentives for viewers to engage with the technology.  What we didn’t discuss was the conversion from print to online marketing results that are effective.  

By providing unique content, online discounts and codes for users who show the 2D barcode as validation this provides a metric beyond the discount to discover in what your market is most interested.  For example if you a 20% discount for readers of a magazine that scan your barcode or capture a picture of it for an exclusive online purchase, you can further those results with finding what your markets are most interested in gaining by engaging in that incentive.

To take the engagement a step further, you can uniquely identify which traditional marketing sources viewers engaged first with your brand by providing unique 2D barcodes to each print outlet you decide to advertise with.  This will give you results that will qualify the value that some outlets may have over others.  So instead of relying on polls or percentages based on a newspapers purchase and local population numbers, you’re able to independently gather those value numbers to identify the best value for yourself.  All the while you have engaged your audience in interaction that provides them with reasons why they should further engage with your brand.

Giveaway entry regulation-

Let’s say your boss has come to you after recently purchasing his daughter an iPad for her birthday.  His next brilliant marketing incentive for your market is to give away 10 iPads to your viewers.  At first your entire marketing team thinks this is a great idea.  However, someone mentions the statement that they are envisioning this turning into a  a very terrible screenplay from the TV show The Office.  The problem though is, how do you prevent all of the iPads ending up in one users hands?

Using a system to identify and limit user entry by barcode identification can help to add a relevant solution to this type of problem.  By giving an extra step into the qualification criteria for the giveaway you can trace where the ad was viewed, what outlet it may have been purchased from, and at what point users began to engage in your giveaway after print.  All of these being a few of a list of valuable results that help you regulate while delivering valuable data back to your marketing team about your viewership and fan base.

Campaign to purchase conversion-

Sure you can provide discounts and coupons in traditional marketing ads.  How many do you know really were used, verses how many were distributed and viewed?  The numbers game and “potential viewership” is a sketchy game to play with print ads.  Sure the local or national paper said that they distributed X amount of papers within an area on a given day, but how many of those were actually viewed, how many readers engaged and looked at your content, and how many wanted more information about your products AFTER viewing your ad?  Very few print outlets provide their advertisers with numbers showing how many news papers were purchased within the last 6 months, and how many were still on the shelves when the next newspaper came out the next day.  If you could help to gather information that would help you understand what areas your print marketing investment was most valuable the potential for further marketing investment qualification would quickly present itself.  Using 2D barcodes to uniquely identify what markets purchased, used discounts, and where they saw your ad will help to provide you information that will trump “estimated purchase” numbers any day because they’re simply SOLID CONVERSIONS.

Mobile app/viewing promotion-

With the integration of built-in cameras on mobile phones, the ability to scan barcodes has become an efficient method with many tools to provide users access to valuable consumer and other tracking content.  From software to be able to read barcodes in your grocery store and finding out if it’s cheaper somewhere else in town to being able to find a great deal on a used version of that book that you just found while browsing in your favorite bookstore, the applications are incredible and value is great.

As the modern consumer has adapted to using self-checkout stands, price checking devices, and even scanning codes at their nearest coffee shop right off of their mobile screens, consumer use of barcodes has become the standard for purchase and product management.  Mobile apps that help to identify and provide information from 2D barcodes have helped to accelerate this.

Allowing users to scan using their mobile phone and that app that works best with your 2D barcode system will help to provide your users the tools they can immediately download and use to connect with you and this new engagement metric.  The cost for setting up and delivering incentive for them to scan and further connect with you will build additional value into your marketing campaigns.

Mobile Apps to read 2D Bar Codes-

OK so you’re sold on the value of using 2D bar codes but how do you provide the tools for your viewers to CONNECT with you using this tracking metric?  There are many applications out there on the net if you do some research on them.  However, we’ve found that the most popular and effective ones currently are the two listed below.  We don’t have any promotion or sponsorship deals with them or their companies and this is simply coming off of the experience of the tools, effectiveness, and ease of use that these companies provide with their products for user to program conversion and supporting software.  We’ve supplied the links for you to independently make the decision on which one may be right for you and your application.

• Mobile Tag- www.mobiletag.com
• ScanLife- www.scanlife.com

Have you found another application or software provider that you’ve found effective with 2D bar codes?

How are you using them to connect with your market and provide incentives for them to engage with you?

What advantages have you found with using 2D barcodes and the feedback that it provides?

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