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How Much Is Too Much When Sharing On Social Networks?

So you finally took the big jump and got into the social networking world. You’ve set yourself up with a personal account and/or you’re playing a role in building your companies’ brand online through social networks. But how much should you be sharing? How much should you be interacting with your market and how much is too little?

WhiteFireSEO published a great infographic recently with a lot of great information when it comes to social networks and how people are using them. There are a lot of great pieces of info that they share and I’ve posted the link at the end of this blog so you can gather some additional information yourself. There were a couple of critical elements that are beyond the simple “huh good to know” factor. The points I’m talking about are actually very helpful in guiding you in what to do and what NOT to do with your interaction.

The Top 10 Ways Every Non-Profit Should Use Social Networking (Businesses Take NOTE)

A social networking research study by Dartmouth Center in Massachusetts found that social networking is THE KEY element to successful communications from non-profits to their supporters, the communities they impact and making their voice known to the rest of the world. The research found that 57% of non-profits are blogging, and at least 90% of those, in that group of 57%, felt their blogs were successful. 45% of non-profits studied by Dartmouth reported that social media and other social networking elements were VITAL to their fundraising efforts.

The problem where many non-profits break down with social networking is not the DESIRE but rather in their PLAN and APPROACH in using social networking. Here are 10 ways that EVERY Non-Profit should be using social networking to connect with both their support and impact audiences whether locally or globally.

Training, Hiring or Outsourcing Your Social Network Management Part 2 of 2

In the previous blog we discussed different social networking and connection tools which will deliver value to your brand while providing benefit to your audience in engaging with your brand online through different social networking platforms. This blog will discuss the human resource and financial points which you need to consider in determining whether to outsource your social networking maintenance or grow it internally.

Training, Hiring or Outsourcing Your Social Network Management Part 1 of 2

I’ve been asked often after my social networking presentations about the value that outsourcing of social networking for brands can bring to a marketing structure. Even though these are resources that my company has offered to clients both small and big it seems to be a hinge point that more and more are wanting information about.

The approach that I provide people is the same whether it’s a simple free recommendation, response from an audience question, or a long term consulting client’s communication strategy. The method is not as simple as saying yes or no, but it is as simple as defining some key structure points in determining if it’s right for an individual or corporation.

Over the next two blogs, I want to provide you with some specific points which you should take into consideration when it comes to either handling all of your social networking engagement internally or budgeting for outsourcing elements to create success in connectivity for your brand to audiences both locally and globally.

Effective Use Of E-mail Campaigns To Reach YOUR Audience

The myth that e-mail is out because social networking is in is simply not true. Different age groups, corporate work internet use policies, mobile e-mail viewing, and social networking integration have taken e-mail communication campaigns to a whole new level. With integration to provide users to share, comment, and feedback analytics e-mail campaigns can provide a valuable connection tool to any individual person’s brand or company. The key is understanding how to use it effectively and finding the balance between swamping your audience and not providing enough to where they forget all about you and your campaigns are regarded as the dreaded spam.

Here are some key considerations to plan out when planning to engage your market with effective e-mail connection platforms.