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| 5 Tips For Integrating Social Networking with Traditional Marketing |
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5) Content IS KING-
If CNN.com only updated their content once a week or the Wall Street Journal only refreshed their site once a month, how many users do you think they would have? Why do you think people are drawn to their sites daily by the 100,000’s of hits? It’s ALL ABOUT THE CONTENT.
Even though what you may have to say isn’t on a constant basis throughout the day, finding the balance between too much and too little is crucial for your viewers AND YOUR TEAM. Having content that is released only randomly will bring no results and at best just random hits to your site or your network connections. Updating too much just to update turns into a spammish mentality which will encourage people to click on the dreaded “un-friend,” “un-follow,” or “hide” type button.
The same applies to your print. If there is FRESH content that is popular on your social networking sites that you’ve posted, consider using it in print pieces to help capture eyes in the weekend paper. In turn you can use this to promote your social networking places of contact to further build that community.
Do you see how these are all relating and can work with each other? It’s incredible once a game plan of integration is engaged. SUCCESS then happens not just on one front, but on ALL marketing fronts.
Whatever you determine make sure that your schedule of release of content is CONSISTENT, and what you deliver to your fan base is RELEVANT to your BRAND AND PRODUCT. Uploading pictures of your dogs on the couch should be left on your personal page, and not content for your jewelry stores fan page. Unless you’re now showing off the ever popular poodle pendant line for the latest release. This isn’t saying that you shouldn’t take a light hearted or personal approach to your content or media, but make sure you DELIVER CONSISTENCY IN YOUR MESSAGE with your content regardless of using words, pictures, or video.
Having a social networking policy will help you and your company UNDERSTAND the BOUNDARIES, and REINFORCE what DIRECTIONS your goals should point you towards with success. Taking these 5 points into consideration will help point you in the right direction for developing a game plan of success and uniformity between both print and social networking.
