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| What 3 American Idol Winners Can Teach Us About Twitter Part 3 of 4 |
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Although Carrie is I’m sure is in the midst of an intensive touring schedules right now, if she took a step back and looked at herself and her brand promotion she would see Twitter would be more advantageous than she perceives it presently to be. Carrie currently doesn’t have an official Twitter account although if you do a search for her name on Twitter you’ll find PLENTY of the impostors and people that are trying to impersonate her.
Again Carrie is a great artist, but she needs to understand that SHE ultimately decides the potential of her brand. Sure management, producers, designers, and other support core personnel have a large hand in it and make immediate decisions for her name brand. Over the long course of her career however and as people come and go SHE is the one that needs to COMMUNICATE CONSISTENTLY and EMBRACE NEW TECHNOLOGY and COMMUNICATION PLATFORMS to CONNECT with her fans and audience. When Carrie does this or allows someone in her management to help her understand this, her marketing potential and defensive moves against the bogus accounts on ANY PLATFORM or site will be more powerful than she probably imagines.
Like I mentioned, Carrie doesn’t have a Twitter account. However, if you want to read the article that she discusses her view points about Twitter, you can check it out here:
http://www.theboot.com/2009/10/21/carrie-underwood-interview-11-questions
Next week we’ll wrap up this discussion with comparing all 3 and their perceptions, view points, and embrace of Twitter as a communication platform and the resulting impact it’s made on their fan base and careers.
Do you think Carrie’s approach and her perspective of why NOT to use Twitter is valid? Do you think this is hurting her potential connection and growth of her fan base?
