Evident Productions

In the past few weeks we’ve seen how individually 3 American Idol Winners that now have incredible individual careers on their own are responding, reacting, and using Twitter.

• Week 1- Kelly Clarkson
• Week 2- Chris Daughtry
• Week 3- Carrie Underwood

After looking at each of them individually let’s compare them together and see the success of connection with their fan base and followers as a result of their approaches to using Twitter.

All three of them had the same initial outlook of refusing to get on Twitter.  After all they reflected the same sentiment that many have had in regards to adding yet ANOTHER Social Networking platform to “deal with” in their already crazy, hectic lives.  However, both Kelly and Chris caved due to different reasons.  Kelly from friends and family pushing her to at least try it, and Chris because his wife’s persistence to try it out fueled by Rob Thomas and Chris's wife “following” each other on Twitter.  Carrie saw Twitter as a threat and not a valuable use her.  Instead she saw it as a tool for stalkers and nosey people that were talking about details of what she was wearing, or what she ate wherever she went.

Kelly and Chris started seeing the potential once they tried twitter out.  They both found that as artists they could use it as a valuable connection piece, and tool to prevent people from using bogus accounts to post bogus information as if it was from them.  This helped them ENGAGE their audience while LIMITING CONTENT to only what THEY wanted TO SHARE.  Carrie on the other hand persistently STILL refuses to use twitter and is firm on her belief that she is currently communicating most effectively via her fan page on her site and blog on her limited terms.  She's comfortable in feeling this is all that is needed to be shared with her fan base to connect with them.