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| What 3 American Idol Winners Can Teach Us About Twitter Part 4 of 4 |
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Chris got it right when he said, “It’s the closest thing [to allowing fans access] on my cell phone and getting personal texts.” While balancing what he is sharing with what he doesn’t want to share, the content he CONSISTENTLY SHARES via Twitter helps his followers to feel CONNECTED to him.
So when you think about Twitter, consider it from the OFFENSE and don’t be DEFENSIVE about using the technology. The DEFENSIVE part will take care of itself once you create a strategy.
What’s your take on Twitter? Are you defensive, or are you finding it a valuable resource for connecting with others? Do you use it personally and with your business? Have you found benefits for the time and resources that YOU have INVESTED in Twitter's social network?
