Whether you’re a full time trade show booth marketer or the one that seems to draw the short straw every time your company needs a new marketing concept this blog is for you. If you’re engaging with your market you need successful tools. Here are 4 quick ideas to grab attendees attention and continue your marketing POWER before and AFTER the show.
Trade Show marketing is frequently a balancing act between what’s trendy and what’s practical. Sure you want the “oooh and ahh” factor, but there’s also the need for that lasting impression beyond the “in the moment” capture of the audience.
Being too conservative with your approach to trade show displays will open the door to allowing your branding presence to just blend in with others around you. Setting no vision might bring the wanderers to your booth, but won’t impress them with the lasting message you want them to take home.
Here are three points that will help you in making the right decisions to providing balance to your trade show display.
“Oh we’ll just figure it out when we get there.” I’ve heard that from more clients on more phone calls than you could possibly imagine. The problem is that often times as a result of not making decisions and having a plan BEFORE they get on site for a trade show, costs go through the roof and blow budgets out of the water. I’ve seen where this gets people fired, demoted, or at best personnel removed from their position into an entirely different department. Sure they may have been great at relations and marketing, but NOT BEING ORGANIZED when it comes to PRE-EVENT PLANNING will hurt even the most experienced planners and marketers. Here are a few key tips to consider when PLANNING on exhibiting at your next trade show regardless of whether it’s big or small.
Sure you want the coolest technology in your booth. Sure you’ve built that set piece to seamlessly wrap around your product, but did you think of it overheating? Did you factor in climate change that happens from trade show location to the next?
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